Rival IQ’s Webinar: Discover Hidden Answers in Facebook Ads

Last Thursday, I participated in Rival IQ’s Facebook ads webinar. Rival IQ is a social media analytics platform. The presenters started off by painting a picture of Facebook ads best practices: You are testing You are targeting You care about results You aren’t boosting posts The first point is crucial and very important part of running paid … More Rival IQ’s Webinar: Discover Hidden Answers in Facebook Ads

Courage, Passion & Creativity: 6 Tips From a Personal Branding Enthusiast

This past weekend, I interviewed my sister, Caroline. Like me, she is very passionate about building personal brand. Over the years, I have worked very hard to emulate her successes and her passions. I am very impressed by what she has built for herself. SW: What do you enjoy most about building your personal brand? … More Courage, Passion & Creativity: 6 Tips From a Personal Branding Enthusiast

“Just Test It”: Lessons Learned As A Social Media Marketer

Last week, I wrote about my top 4 Facebook Live takeaways from SMMW ’17. At the end of the post, I talked about the importance of testing. Even though I am not the best at recognizing when you should test a new idea, I have been begun to realize the difference it makes in your … More “Just Test It”: Lessons Learned As A Social Media Marketer

Top 4 Facebook Live Takeaways from Social Media Marketing World 2017

At the end of March, I attended Social Media Examiner’s Social Media Marketing World ’17 conference in San Diego, California. I was so excited to be back in this city, known as the “Plymouth of the West.” I had an amazing time last year; you can read about my experience at SMMW’16 here. More importantly, … More Top 4 Facebook Live Takeaways from Social Media Marketing World 2017

A Social Media Manager’s Bookshelf: What’s On My Daily Reading List?

In several of my blog posts, I have talked about the importance of using research to identify industry trends and marketing insights for your brand’s social media marketing efforts. In fact, a large percentage of my day is spent researching and studying new social media insights. With new trends emerging every day, I believe that it is … More A Social Media Manager’s Bookshelf: What’s On My Daily Reading List?