Rival IQ’s Webinar: Discover Hidden Answers in Facebook Ads

Last Thursday, I participated in Rival IQ’s Facebook ads webinar. Rival IQ is a social media analytics platform. The presenters started off by painting a picture of Facebook ads best practices: You are testing You are targeting You care about results You aren’t boosting posts The first point is crucial and very important part of running paid … More Rival IQ’s Webinar: Discover Hidden Answers in Facebook Ads

Courage, Passion & Creativity: 6 Tips From a Personal Branding Enthusiast

This past weekend, I interviewed my sister, Caroline. Like me, she is very passionate about building personal brand. Over the years, I have worked very hard to emulate her successes and her passions. I am very impressed by what she has built for herself. SW: What do you enjoy most about building your personal brand? … More Courage, Passion & Creativity: 6 Tips From a Personal Branding Enthusiast