Rival IQ’s Webinar: Discover Hidden Answers in Facebook Ads

Last Thursday, I participated in Rival IQ’s Facebook ads webinar. Rival IQ is a social media analytics platform. The presenters started off by painting a picture of Facebook ads best practices: You are testing You are targeting You care about results You aren’t boosting posts The first point is crucial and very important part of running paid … More Rival IQ’s Webinar: Discover Hidden Answers in Facebook Ads

Top 4 Facebook Live Takeaways from Social Media Marketing World 2017

At the end of March, I attended Social Media Examiner’s Social Media Marketing World ’17 conference in San Diego, California. I was so excited to be back in this city, known as the “Plymouth of the West.” I had an amazing time last year; you can read about my experience at SMMW’16 here. More importantly, … More Top 4 Facebook Live Takeaways from Social Media Marketing World 2017

A Social Media Manager’s Bookshelf: What’s On My Daily Reading List?

In several of my blog posts, I have talked about the importance of using research to identify industry trends and marketing insights for your brand’s social media marketing efforts. In fact, a large percentage of my day is spent researching and studying new social media insights. With new trends emerging every day, I believe that it is … More A Social Media Manager’s Bookshelf: What’s On My Daily Reading List?

5 Tips To Ignite Your Professional Brand On Social Media

“Be fearless in the pursuit of what sets your soul on fire.” Last week, I wrote about building your personal brand on social media. I began by talking about my transition from dead-end sales jobs to discovering my passion, which led me to start building my new career. From there, I discussed the struggles that I had to go through, in order … More 5 Tips To Ignite Your Professional Brand On Social Media

5 Tips to Ignite Your Personal Brand on Social Media

“Be fearless in the pursuit of what sets your soul on fire.” Five years ago, social media helped jump-start my career. After graduating with a Bachelor of Arts in History from East Carolina University in May 2011, I was struggling to find a full-time job. I had come to the realization that the industry that … More 5 Tips to Ignite Your Personal Brand on Social Media