Last Thursday, I participated in Rival IQ’s Facebook ads webinar. Rival IQ is a social media analytics platform. The presenters started off by painting a picture of Facebook ads best practices: You are testing You are targeting You care about results You aren’t boosting posts The first point is crucial and very important part of running paid … More Rival IQ’s Webinar: Discover Hidden Answers in Facebook Ads
“Choose a job you love and you will never have to work a day of your life.” — Confucius Last week, I talked about the challenges of building my personal brand. I really enjoyed sharing my struggles and what I did to overcome how challenging it is to build a personal brand in the age of … More Challenge Accepted: Building My Personal Brand
“Choose a job you love and you will never have to work a day of your life.” — Confucius For the past 4 years, I have been very passionate about developing my personal brand on social media. I have worked very hard to immerse myself in the social media industry, by subscribing to social media blogs, participating … More The Challenges of Building My Personal Brand
At the end of March, I attended Social Media Examiner’s Social Media Marketing World ’17 conference in San Diego, California. I was so excited to be back in this city, known as the “Plymouth of the West.” I had an amazing time last year; you can read about my experience at SMMW’16 here. More importantly, … More Top 4 Facebook Live Takeaways from Social Media Marketing World 2017
In several of my blog posts, I have talked about the importance of using research to identify industry trends and marketing insights for your brand’s social media marketing efforts. In fact, a large percentage of my day is spent researching and studying new social media insights. With new trends emerging every day, I believe that it is … More A Social Media Manager’s Bookshelf: What’s On My Daily Reading List?
“Be fearless in the pursuit of what sets your soul on fire.” Last week, I wrote about building your personal brand on social media. I began by talking about my transition from dead-end sales jobs to discovering my passion, which led me to start building my new career. From there, I discussed the struggles that I had to go through, in order … More 5 Tips To Ignite Your Professional Brand On Social Media
“Be fearless in the pursuit of what sets your soul on fire.” Five years ago, social media helped jump-start my career. After graduating with a Bachelor of Arts in History from East Carolina University in May 2011, I was struggling to find a full-time job. I had come to the realization that the industry that … More 5 Tips to Ignite Your Personal Brand on Social Media