A Social Media Manager’s Bookshelf: What’s On My Daily Reading List?

In several of my blog posts, I have talked about the importance of using research to identify industry trends and marketing insights for your brand’s social media marketing efforts. In fact, a large percentage of my day is spent researching and studying new social media insights. With new trends emerging every day, I believe that it is … More A Social Media Manager’s Bookshelf: What’s On My Daily Reading List?

5 Tips To Ignite Your Professional Brand On Social Media

“Be fearless in the pursuit of what sets your soul on fire.” Last week, I wrote about building your personal brand on social media. I began by talking about my transition from dead-end sales jobs to discovering my passion, which led me to start building my new career. From there, I discussed the struggles that I had to go through, in order … More 5 Tips To Ignite Your Professional Brand On Social Media

5 Tips to Ignite Your Personal Brand on Social Media

“Be fearless in the pursuit of what sets your soul on fire.” Five years ago, social media helped jump-start my career. After graduating with a Bachelor of Arts in History from East Carolina University in May 2011, I was struggling to find a full-time job. I had come to the realization that the industry that … More 5 Tips to Ignite Your Personal Brand on Social Media

The Top Social Media Marketing Conference To Attend In 2017

At the end of April, I had the opportunity to attend Social Media Examiner’s Social Media Marketing World conference in San Diego, California. Dubbed the “world’s largest social media conference”, over 3,000 social media marketers met at San Diego’s waterfront convention center to discuss the latest industry news and best practices, through “discovery”, “networking”, and “fun.” During … More The Top Social Media Marketing Conference To Attend In 2017

A Social Media Managers Guide to the Top 5 #TwitterChats to Join in 2016

For most Social Media Managers, their day-to-day activities are never the same. One day, you may be building out a lead generation campaign on Facebook. The next, you may be putting out a social crisis fire. The day after that, you are probably engaging and listening to your audience. And at the end of the … More A Social Media Managers Guide to the Top 5 #TwitterChats to Join in 2016